CaliberMind offers a software that helps organize all your marketing data, and automates some of your marketing work. They were going through a rebrand. They've been developing the brand. They had fonts and colors nailed down, and needed a new logo and some graphics.
I worked with the VP of Marketing to design a new logo. We emphasized "up and to the right" as any graphed growth should go. With the graphics, we wanted to show the flow of data through their product, so I animated the gradient to hint at the motion.